SEEDS OF DREAMS
Before L’Occitane en Provence’s iconic product there was a small garden, the land of Provence where hundreds of rare plants species grew. And before the plants there were seeds. We created a game mixing gameplay ideas inspired from both tamagotchi and Pokemon. Customers could give them water and treats, unlock dozen of species and grow them all. Each grown up plant rewards gamers with discounts and cosmetic products related to the plant, including real seeds.
ROLE: SENIOR CREATIVE & CONCEPT ART
AGENCY: DDB PARIS
CLIENT: L’OCCITANE EN PROVENCE
ECD: ALEXANDER KALCHEV
STUDIO: MERCI-MICHEL
AWARDS
GEORGE
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