Cupra built their brand around three main driving philosophies: Speed, technicality and originality. We picked these pillars and we built an entire city inside the most played Ubisoft arcade game, Trackmamia. Neo Cupra is composed of three districts: Velocity, Intricacy and Singularity. We released twelve exclusive circuits taking place in the three main districts of the city followed by an epic E-sport competition where the best players in the world could compete for the Neo Cupra cup.