Before L’Occitane en Provence iconic product there is a small garden, the land of Provence. And before the plants there is seeds. We teach people to take care of them by giving sun, water and love through a unique video game inspired by tamagotchi. Each grown up plant reward gamers with related product including real seeds of the plant.
Awarded in D&AD - ADC - CDA - FWA
PLAY HERE
Agency: DDB Paris
Account: L’Occitane en Provence
Role: Creative Lead
ECD: Alexander Kalchev