In 2021, a brand new disease infected the planet: an INFODEMIC. A festival of fake news spreading in all topics, which together contributed to discrediting the entire press. In order to fight, UNESCO asked people to do one simple thing: Always check your sources.
So we created Read the sources, an initiative to look behind the scenes of investigative journalism by revealing all the sources used to underpin key stories they have covered. We made available more than 300 documents, including images, audio recordings, interviews and hundreds of PDF files related to each article.
Finalist in cannes lions.
Agency: DDB Paris
Account: UNESCO
Role: Senior Creative
Copywriter: Lea Laurenza
ECD: Alexander Kalchev