We launched a partnership between Cupra and the Ubisoft game Trackmania. A futuristic city crafted specially for the game: Neo Cupra. We released twelve exclusive circuits taking place in the three main district of the city: intricacy, singularity and Velocity, each designed to give players the best Cupra driving experience.
Agency: DDB Paris
Client: Cupra & Ubisoft Nadeo
Role: Creative Lead
Junior creative: Kyle Sanderson, Shad Bharucha
CD: Alexis Benbehe & Pierre Mathonat
ECD: Alexander Kalchev