In the world of Ghost Recon wildlands, millions of gamers use their cars to travel one of the largest map ever designed. And they still listen radio, every day. We advertised “The Division 2” by streaming an exclusive 30 minutes podcast series to the huge audience of Ghost Recon Wildlands using the in game virtual radio. 6 episodes and a collector's vinyl.
Awarded in D&AD - ADC - CDA - ONE SHOW
Agency : DDB Paris
Account : Ubisoft
Role: Senior Creative
CD: Alexis Benbehe & Pierre Mathonat
ECD: Alexander Kalchev