Timing matter, specially in the speed run community. So when Tag Heuer released the first Super Mario edition, we created a unique challenge: set the best world time in a special Super Mario Bros level crafted inside the watch and released on Mario Maker.
During one week, players around the world tried to speedrun the watch to join the wall of the fastest.
Agency: DDB Paris
Account : Tag Heuer
Role: Senior Creative
ECD: Alexander Kalchev